Better prompts are mainly about two things: context and specificity.
Here’s how I think about it: When you sit down with an AI, you’re essentially working with an incredibly smart person who just graduated high school - brilliant, capable, but with zero knowledge of your company, your industry, or what you’re trying to accomplish.
If you ask that person to write a LinkedIn post without telling them anything about you, don’t be surprised when the result feels generic.
Context fixes that. Tell it your industry, tell it who you are and who you’re talking to, share your language and your tone. That background transforms the output.
Then be specific about the job. LinkedIn is not X. A thought leadership post is not a product announcement. The more clearly you define the output - format, length, audience, even emoji usage - the better the result.
Specificity also means keeping it simple. The more complicated the prompt, the harder it is for the AI to do any single thing well. Unnecessary information in the input lowers the quality of the output.
Context + specificity. That’s the prompt formula that actually works.