"Where should we apply AI in sales?"
Wrong question. The right question: "Where's our sales friction?"
I recently talked to an organization that had a critical conversion challenge at one specific touchpoint – their first customer interaction. Focusing AI precisely there (not everywhere), we identified how AI can lead to a 5-10% lift in conversions.
The framework is simple:
✅ Map your entire sales process
✅ Identify where deals slow down or fall out
✅ Find conversion rate bottlenecks
✅ Pinpoint customer engagement gaps
✅ THEN apply AI to those specific problems
This isn't about using AI because everyone else is. It's about solving YOUR specific challenges with surgical precision.
Stop solving generic problems. Start solving yours.