“Cowork” is no longer just a product name. It’s becoming a category.
The same way “Kleenex” became how we talk about tissues - Claude Cowork is becoming how we talk about local AI agents that actually run on your machine and get work done.
Microsoft just announced they’re bringing Cowork inside Copilot using Claude’s models. Perplexity went their own route with Perplexity Computer. Others are following fast.
We’re at the beginning of a wave of co-work tools, and the race is on.
What matters is the concept - AI agents working locally, executing multi-step tasks, running on a schedule - that’s not going away. That’s the shift.
If your team is still thinking about AI as just a chat window, it’s time to upgrade the mental model.