"Let's start with our tech team – they'll adopt AI fastest!"
I hear this every week. And it's exactly wrong.
Just because something is easy doesn't make it valuable. I call this the "low-hanging fruit trap," and it's poisonous to AI success.
Real example: A company wanted to give AI tools to their developers first because "they're techies, they'll adopt it easier." But their developers weren't the business bottleneck. Their sales team was drowning in manual research that AI could eliminate.
The right question isn't "What's easy?" It's "What drives business value?"
If you've built an AI roadmap, audit it right now:
- Can you articulate the WHY behind each project?
- What metrics will you measure?
- What's the business impact?
Once you find the opportunities worth pursuing, then go find the quick wins and build from there.
No clear answers? You're about to join the 95% of companies spending money on AI without results.
Start with value, not convenience.